Why spend hundreds of thousands of dollars …
… on a conference or convention, without making sure you have great speeches for that event?
That’s the question posed by an experienced corporate event planner, who recently wrote to me:
“You have established yourself as the go-to person for speechwriting — which I consider a critical skill that is shockingly overlooked. (I’m not just flattering here. It still stuns me that a corporation will spend hundreds of thousands of dollars on an event and remain slipshod about content and the delivery of that content.)”
Event planners, please take note!