Speech Excerpt
Here’s an excerpt from “The Copy/Design Clinic…or What’s It All About, Don Draper?” … a presentation given by Robert Lerose and William Fridrich at the annual international conference of the Specialized Information Publishers Association (6/2/09, Washington, DC).
It’s well written, and the audience response was positive.
In my next blog, I’ll share with you some of that audience response, so you’ll see how much a speaker can gain from giving a good presentation. A well written speech can serve as the ultimate business card … creating interest in your company, and generating solid business leads.
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The average household gets hit with something like 3,000 sales messages per day.
One way to cut through the clutter is to use overwhelming proof in your promotions.
That’s what we did when we wrote and designed a new subscriber acquisition package for a newsletter published by Forbes.
We used Steve Forbes’s picture and name on the outside envelope above the headline. Putting him on the cover gives instant credibility — he’s a proof element. He has a reputation. People know him.
Even if your editor or spokesperson isn’t well-known or doesn’t have name recognition, you can still use this technique by running some kind of testimonial or third-party endorsement under their name or picture.