A few minutes ago, I received the following email:
“Hi Joan,
Not sure if you remember me, but I enjoyed your advanced speechwriting course back in 1998…(remember the 90s? Those were the days!)
I have since written numerous speeches — always with my (autographed) copy of How to Write and Give a Speech at the ready …
Having recently been laid off after 21 years with the [X COMPANY], I am now beginning to plan for the next phase of my career. My thinking is that freelance speechwriting should be part of that plan, if not the focus.”
The person who sent this letter did some very smart things:
First, he wrote his subject line with care, so his email would catch my attention. It worked. When I logged on this morning, I was faced with dozens of emails. Some looked like spam and were quickly deleted. Others looked vague and will be checked later. But the email with this subject line was opened first: “From a continuing student.” I give top priority to the folks who attend my speechwriting seminars … and after more than a decade, he remembered my commitment to their speechwriting success.
Second, he’s chosen to focus on freelance speechwriting as a way to bring in money … perhaps on a long-term basis, but at the very least on a short-term basis (until he lands a staff position). It’s supply and demand: freelance speechwriters are in demand … and the skilled ones always stand out.
Third, he showed respect for my time with this closing line: “I won’t keep you any longer … but hope we can remain in touch.” What a pleasure to deal with someone who recognizes that time is valuable!
Here’s how I responded: I immediately offered to review his resume … look at his speechwriting samples … and offer job leads/suggestions.
There’s much to learn from his respectful, professional approach. It’s a pleasure to participate in networking at its best.