Each year, instead of sending formal holiday gifts, I contribute to a variety of worthwhile organizations in honor of my clients. This year, I focused my “alternative giving” program on relief efforts for our country’s natural disasters: in particular, the floods that devastated so much of the Midwest, and the hurricane that brought destruction to the
Texas
Gulf and
Houston.
I began my “alternative giving” initiative more than a decade ago, and it’s been enormously satisfying. It’s a pleasure to pick out worthwhile causes: libraries … Habitat for Humanity … the Salvation Army … Heifer Project International … tree planting efforts … museums … food banks.
Perhaps the most satisfying gift I ever gave? Buying DVDs to entertain the troops recovering at Walter Reed Medical Center. (A friend who worked at the Pentagon helped me with the logistics of delivering the DVDs to the patients.)
I’m already thinking ahead to the contributions I’ll make in 2009. And, may I make a suggestion? When the time rolls around for you to send holiday cards and gifts to your own clients, consider an “alternative giving” program. It’s a great way to honor your clients … and you’ll feel terrific about it, too.